Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results, organically or naturally. Dalpoint understands how search engines work. We research the terms and keywords that users search for to lead visitors to your site. SEO involves editing content and HTML (code used by web browsers to display web pages) to use relevant keywords, allowing search engine web crawlers and bots to properly index your site. Dalpoint uses only white hat techniques (conforms to search engines’ guidelines with no deception) when optimizing sites, as opposed to black hat or deceptive means that could penalize or eliminate your site in search results.
SEO should not be confused with Search Engine Marketing (SEM) which is a form of Internet Marketing that increases a site’s visibility in search engine results pages (SERPs) through paid advertising. SEM is a successful method of advertising which we provide, and you can find more information here.